LinkedIn’s Native Targeting Is Limited…So We Fixed It.
- Go beyond LinkedIn’s limited industry native filters (We all know the challenge of targeting niche markets effectively!).
- Access additional technographic information (technology companies use) to get in front of those who most desperately need your solution.
- Better targeting = better results.
What’s missing from LinkedIn Native Targeting Filters?
LinkedIn’s native selection tools are like a blunt instrument: they’re adequate for some tasks, but they can’t match the precision and targeting prowess of a third-party platform like Impactable’s LinkedIn Premium Audiences. In a B2B context, it’s important to recognize the specific limitations of native LinkedIn selections for ads. Here are some examples:
✅ Industry Subsectors: You can target by industry, but native selections may not enable you to refine your audience further into subsectors or niches within those industries. For example, you can target IT as an industry but not specific niches within IT, such as software development or cybersecurity.
✅ Website Technology Insights: Target companies by technology used to create custom targeting lists of companies you are best positioned to serve and allowing for tailored messaging speaking directly to those technology specific issues you solve.
What can you achieve with Premium Audiences?
Goodbye, one-size-fits-all targeting. Hello, precision-driven campaigns that yield better results.
LinkedIn’s native ad platform, while powerful, does have limitations when it comes to targeting specific industries and businesses using NAICS (North American Industry Classification System) codes. The predefined industry categories are broad, and the lack of granularity results in your ads being displayed to a broader, more generic audience than expected.
Several other business categories are also absent from LinkedIn.
Premium Audiences offer a more comprehensive, accurate, and updated set of targeting parameters, including specific NAICS codes that are not available through native LinkedIn selections.
How do we use advanced technology insights for personalized LinkedIn audience targeting?
Imagine delivering a message that resonates with your prospects’ immediate needs because you know exactly what tech they use.
Targeting audiences based on specific technologies ensures:
Hyper-Relevant Ads
You're not just speaking their language; you're addressing their tech-related challenges and pain points head-on.
Cross-selling opportunities
Diversify your revenue streams and enhance customer value by providing value-added solutions that complement your core offerings.
Higher Conversions
Prospects actively exploring specific technologies are more likely to convert when they encounter tailored messages.
Improved ROI
Efficient resource allocation helps maximize the impact of every advertising dollar.
Competitive Edge
You stand out by positioning your offerings as seamless additions to their existing tech stack.
This is a level of precision that native LinkedIn targeting simply can’t match.
With Impactable’s LinkedIn Premium Audiences, you can target businesses that rely on specific technologies for everyday operations. These include (but are not limited to!):
E-commerce
Solutions
Web Analytics and Tracking
Tools
Email Marketing
Platforms
Marketing Automation
Tools
Chat
Software
Payment Processors and
Gateways
Project
Management
Social Media Widgets, and Integrations
Programming
Languages
Issue
Trackers
Analytics
and Tracking Tools
Content Management Systems
(CMSs)
Our Pricing
We offer a cost-per-thousand pricing model to help maximize cost-effectiveness regardless of your budget. Pay only for the data you need.
Have more questions about LinkedIn Premium Audiences? Get in touch with our rep for more information or a custom quote.
Location: San Antonio, TX (Hybrid – 3 in office / 2 remote)
Compensation: $40,000–$60,000 + Bonus Plan + Benefits designed to keep you happy
About Impactable:
We’re Impactable—an investor-backed, LinkedIn-centric B2B marketing agency that’s moving fast, growing faster, and not looking back. Think startup hustle meets agency precision. We’ve doubled in size twice and are on track to do it again, thanks to a fierce blend of smart marketing, sharp strategy, and ambitious acquisitions.
Our squad? A globally-savvy team of marketers, data nerds, and creative thinkers who know their way around a funnel and a Figma file. If you love juggling fast-paced marketing projects, geeking out over timelines and client KPIs, and have the kind of follow-up game that would make a CRM blush—this might just be your moment.
The Role:
You’re the glue. The go-to. The one who keeps client projects on-track, timelines tight, and quality flawless. As Marketing Project Manager, you’ll quarterback campaigns across teams and functions—think sales, creative, ops, and analytics—and ensure our clients feel heard, cared for, and wowed by the results. You’ll own the details, master the process, and make magic happen behind the scenes (and sometimes on Zoom).
This isn’t just about keeping things organized—it’s about driving real results for clients through killer project execution and confident relationship management. Your superpowers: proactive communication, creative problem-solving, and never letting a ball drop.
What You’ll Be Rocking:
Running the show on assigned accounts—timeline wrangling, deliverable tracking, cross-functional coordination.
Acting as the client’s day-to-day contact: responsive, resourceful, and always one step ahead.
Translating strategy into action by turning client goals into killer project plans.
Partnering with sales, strategy, and creative teams to launch B2B marketing campaigns (LinkedIn, email, programmatic, etc.)
Surfacing KPIs and reporting with clarity and confidence—visibility is key.
Keeping quality sky-high and launching projects on time (because chaos is cute until it’s not).
Mentoring junior team members and helping level-up the department.
Managing multiple projects like a boss, because multitasking is your default setting.
You’ll Thrive Here If You:
Have 2+ years of marketing/advertising experience (agency = major bonus points).
Know your way around project management tools (ClickUp, Monday.com, Asana, etc.).
Are fluent in marketing-speak—think funnels, KPIs, and media channels.
Can speak confidently to B2B strategies and campaign types (LinkedIn is our bread and butter).
Have client-facing experience and know how to keep clients smiling, informed, and impressed.
Are cool under pressure, thrive in fast-paced environments, and don’t need micromanaging.
Can manage 10 plates in the air without dropping a single one (and look good doing it).
Are tech-savvy, process-obsessed, and weirdly excited about a flawless file naming convention.
Bonus Points If You Have:
A degree in marketing, comms, business, or a related field
Project management certifications (CAPM, PMP, etc.)
Experience with LinkedIn Ads, Meta, or programmatic platforms
Experience using Google Analytics or Tag Manager
A sense of humor and the ability to make chaos look coordinated
What You Get (Besides Bragging Rights):
Competitive salary + performance bonus
PTO, health, dental, vision, life insurance
A flexible hybrid work model
A growth-minded team that takes development seriously (but not themselves)
Ready to Work Hard, Laugh Often, and Launch Campaigns Like a Pro?
We’re not looking for someone to just “coordinate.” We want someone who drives—projects, relationships, and real results. If that’s you, let’s build something powerful together.